On trade | Systembolaget | Our team | Sustainability | Consumer marketing | Producers | Contact

This is Philipson Söderberg

Philipson Söderberg is the small, agile wine agency with the personal approach, backed up by the financial muscles and infrastructure of the big Anora Group.

We are wine people; we know wine and we love wine! Our passion for wine, combined with top notch market data analyzing tools, we trust is a winning concept.  Our small team carry together more than a century of wine experience. All of us are sommeliers and/ or WSET educated. The PS wine-team has a strong international profile. Each producer works witha dedicated brand manager, with ambition to build a strong, fruitful & long-term collaboration with producers cross the world!    Welcome to Philipson Söderberg!

On Trade

Our nationwide sales force is one of the strongest in the Swedish on trade market. Full on-trade team are educated in wine and highly qualified, always focusing on the needs of the restaurant clients. We make sure to get the right brands in the right restaurants, whether it is the small bistro around the corner or the top Michelin star venue. Always with the same dedication.

Systembolaget - the monopoly

The monopoly is the door to the big volumes of the retail consumer market in Sweden. We know the tender process very well and have a good track record in winning listings, as well as performing in the ordering assortment.  Reading and analysing data from the monopoly is a key success factor and we have the best tools and processes for this. When needed, we provide support in blending to meet tender requirements. For more information in english about current tenders, see ”Business opportunities” below.

Our team

Meet our team. If you choose to work with us, these are the people you will get to know.

Nina Fajerson

Managing Director

nina.fajerson@pswine.se +46 70 8921911

Caroline Tull

Junior Brand Manager

caroline.tull@pswine.se +46 76 1467436

Flavia Bergström

Senior Brand Manager

flavia.bergstrom@pswine.se +46 70 5081339

Philipson Söderberg

Birger Jarlsgatan 43 111 45 Stockholm

Linda Rós Einarsdóttir

Product- & Market coordinator

linda.einarsdottir@pswine.se +46 70 2963855

Ludvig Mörnesten

Senior Brand Manager

ludvig.mornesten@pswine.se +46 70 6336646

Sustainability

Sustainability is getting more important every day, not just for the obvious environmental reasons, but also from a business perspective. Systembolaget has sustainability as a top priority and we want to be the leading importer when it comes to sustainability. The Anora group is already nr 1 in sustainable packing in the Nordics.

Consumer Marketing

Being part of the Anora group we have full access to one of the largest communication channels in Sweden; folk o folk; the prominent digital wine and food platform for Swedish consumers, with more than 5 million annual visitors. “folk o folk” is a place where we can publish content such as information about the wines and wineries, but also inspirational content such as recipes and travel recommendations. Connected to “folk o folk”, there is also a newsletter reaching more than 90 000 consumers every week.

Business opportunities

Download the document below to get all the latest tenders translated to English. For any tenders or other business opportunities please contact info@pswine.se

Country of origin

We are privileged to represent many of the celebrated vineyards and wine brands. Here are some of the brands and countries that we are working with.